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About this Event
Understand your own marketing effectiveness and your competitors strategies in the age of AI content slop.In an era where AI can generate competitor benchmarks and ‘same as you’ content in a matter of seconds, marketing teams are under pressure to produce ever more volumes of work - often without a strategy - to justify their cost.Now that content is so ‘easily’ produced with AI, how do you evaluate the quality of that work? How do you compare to your competitors? What does this mean for content in 2026 and beyond?Now though, smart and progressive businesses - equipped for the need to Do More With Less, are starting to measure MPM, ‘marketing per marketer’: a series of calculated scores that immediately illustrate how much marketing progress is being achieved per head across two critical components: Quality and Volume.There is no point outproducing your competitors in the volume of content if no one engages or cares about it. And likewise, there is no point obsessing over 1 incredible asset that takes your full teams time and resource whilst your competitors are winning market share.Within this MPM calculation may lie the immediate future of marketing measurement as businesses are motivated to go to market with as lean a marketing team as possible.Join this OrbitalX webinar to understand what may become the most useful new marketing metric for your business and see live examples being talked through from two very different businesses.Clay.com and Snowflake.com.Learn about their:
● Marketing resource and output
● What channels they have focused on
● What formats within those channels they have focused on
●How this compares with industry benchmarksAnd finally, gain exclusive access to your own MPM report with your top 3 competitors analyzed for any business that joins the live event at no cost.
Meet the Presenters
Stuart Dale
OrbitalX Co-Founder
Stuart Dale is a founder at OrbitalX, who has supported over 100 B2B software companies in the last two years to build demand for their business.After spending five years in New York where he was responsible for building revenue at a Google Ventures-backed software company, which was eventually sold, he went on to build OrbitalX with the goal of helping more teams hit their revenue goals faster and more efficiently.He has supported businesses ranging from Seed stage to publicly listed across the globe.
James Ford
OrbitalX Co-Founder
James Ford is a go-to-market expert, specialising in the storytelling and tactics required for businesses to break through the noise and win.Over the past 15 years, James has led sales, marketing, and product teams, giving him a unique perspective on how businesses can integrate each component to grow rapidly and sustainably.Notable successes for James include taking cloud services businesses from $0 to $3m ARR, bootstrapping a DTC brand from $0-$1m, launching hundreds of successful GTM motions for complex value proposition businesses, and setting up the National Equipment Appeal Database during COVID-19 pandemic, which relocated millions of items of PPE from industry to frontline health workers.